VILLAGE HEARTH / PAN-O-GOLD BAKING CO.

From the warmth of their hearth, in the heart of the midwest, Village Hearth has been proudly baking breads that deliver good, old-fashioned values with local ties to the community since their first bakery fired up it’s ovens over 100 years ago. To help tell that story in a visually compelling way, Pan-O-Gold challenged BAKER to rise to the occasion and come up with a delicious new recipe for the brand using many of the same wholesome ingredients.

By evolving elements of the brands heritage like wood cut illustrations and their well established color palette, BAKER was able to connect with a younger audience of modern millennial shoppers; breathing new life into a time-tested brand while not looking stale and maintaining the confidence of devoted brand loyalists.