Duncan Hines

Creating sweet moments everyday

DUNCAN HINES / CONAGRA BRANDS

Let’s be real, making a delicious treat doesn’t have to be complicated. It can, and should, be easy and fun. That’s what Duncan Hines brings to the table… and always has. So when Conagra acquired the beloved brand and began infusing new product innovations into the line, they challenged BAKER with reimagining the entire portfolio to reflect the updated energy and playful spirit that modern baking deserves.

With so many delicious ways to satisfy your sweet tooth and conquer your craving, delighting in the moment has never been easier. Through the use of bright, joyful colors, imperfectly approachable food styling and casual, lighthearted copywriting, the new DH brand as a whole celebrates not only special occasions, but everyday moments in a way that is uniquely and emphatically on brand.