ALEXIA

When Chef Alex’s beloved brand of full-flavored frozen offerings came to BAKER seeking our sage advice we took our thyme and whipped up a perfectly seasoned brand refresh worth savoring.

ALEXIA / CONAGRA FOODS

Known for culinary convenience that’s a crinkle cut above, we took great care in serving up a deliciously updated brandmark; pairing it with a dash of editorially styled photography and just a pinch of hand crafted flavor callouts drawing attention to the individual ingredients that make each signature selection shine. The new look is a not only recipe for sucess, but a feast for the eyes in your grocer’s local freezer section as well.