NEXCARE

more than just a ‘“band-aid solution”

When 3M’s Nexcare bandages began losing shelf space to their closest competitors the good people behind the brand approached BAKER with a bold challenge – make Nexcare bandages look like the future of wound care. Our solution was simple, yet elegant. By touting the technological superiority of their adhesives and leveraging the well known hospital grade advantages of 3M’s Tegaderm brand, we were able to help 3M not only maintain their footprint in most stores, but actually gain back valuable real estate that had been previously reduced.