COSTA
See what’s out there.
Building on what works
When Costa first approached BAKER about exploring the depths of their brand we dove in head first, quickly realizing that there was a vast ocean of experiences on which to build. To help ensure that both client and design team were navigating the waters toward a common destination, visual platforms were developed by combining existing Costa assets with a broader range of lifestyle materials. This process went a long way toward helping everyone involved get there sea legs underneath them for the duration of the project.
GOING DEEPER
Developing the Narrative
While a number of well-liked taglines had been developed and bolted on to the brand like barnacles, there had never been a complete narrative cohesively unifying all of the individual pieces of branding communication together. We seized on the opportunity to broaden the horizon, venture into the unknown and propel the brand into a more purpose-driven future.
Look… right there… do you see it?
It’s there… just beyond the surface…
Lurking… waiting… and if you blink you might not get another chance.
It’s not obvious, but it’s out there… and once you see it, you can’t miss it.
It’s an adventure… and it’s yours for the taking.
But you have to want it… you have to feel it… you have to see it.
That’s where we come in. At Costa, we’re not just born on the water, we’re best on the water, and we are committed to pushing the limits, extending the spectrum and defying the odds. We bend light, break barriers and adventure beyond.
Some people look, but do not see; others see, but do not act; we see what’s out there, and we go for it.
Experience Costa.
Handmade in the USA.
Built for adventure.
Exploring Uncharted Waters
Having aligned on visual platforms and brand narrative, the final part of our mission was to explore a range of conceptual packaging that would first and foremost solve certain issues currently causing store clerks headaches on shelf, and secondarily, depart from the current landscape of traditional sunglass packaging in a way that was both ownable and on brand; leaving competitors in their wake.
Related Work
