PREGO

When Campbell’s decided to update their impressive lineup of savory sauces under the Prego brand they tapped BAKER to cook up some tasty creative.

PREGO ITALIAN SAUCE / CAMPBELL’S SOUP COMPANY

Inspired by the simple, robust elegance of Italian old-world style cooking, BAKER mixed up a recipe for success in short-order. With an unmistakable emphasis on interesting ingredients, the new distinctive design enhances appetite appeal by expertly pairing striking variety badges with casual yet bold photography. The result is a flavorful feast for the eyes consumers will devour time and time again.