TDK

Helping brands find the right voice is what we do – it’s in our soul – so when Imation enlisted BAKER to help them amplify their brand experience, we knew just what notes to hit.

TDK LIFE ON RECORD/ IMATION

As with any great performance the key is knowing your audience – the TDK LoR global urban, male consumer craves a funky mash-up of old-school, analog warmth with the sleek, convenience of modern day digital. With just a little skillful remastering we were able to help TDK LoR deliver a sound performance of rich, warm tones over a thumping, deep bass – effectively cranking their brand experience up to 11!