CHEERIOS CEREAL / GENERAL MILLS

By unifying all brand marks, product positioning and placement, and key news areas on the package, consumers were led to have a richer brand experience. Through this strategic and thoughtful redesign, BAKER created the opportunity for a Cheerios brand destination at shelf.

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The one and only logo.

Prior to BAKER’s redesign of the entire Cheerios portfolio, each flavor variety had developed a slightly different iteration of the Cheerios logo over time. Only by taking a step back, and with careful consideration given to each letterform, were we able to unify the brand under a singular, cohesive mark.