LIFELINE

Taking the bull by the horns, BAKER coordinated a holistic brand experience from hoof to head.

LIFELINE ANIMAL SUPPLEMENTS / APC

Getting off to the right start can mean everything for the life of a newborn calf, and an emerging brand as well. When APC came to BAKER looking to bring their commercial line of scientifically advanced functional proteins to the retail channel we knew just how to bring this brand to life.

Brand positioning, naming strategy, emotionally engaging graphics, milk carton structure, company story and website were all developed in succession to tell a compelling brand story – getting Lifeline off to a bullish start in the competitive retail world.