JUNGL
When our new friends at Jungl approached us with the idea of pairing their passion for wildlife conservation with a new line of THC infused products we thought the idea was beyond dope. So BAKER began charting a new route through previously uncharted territory to help bring that vivid vision to life.
Meet Kumo and Friends
To bring the Jungl world to life, BAKER collaborated closely with the founders, creating a vibrant cast of illustrated characters that embody the brand’s spirit of playful discovery. At the center of our story is a cast of creatures featuring Kumo, a striking clouded leopard, joined by colorful companions like a chameleon, butterflies, a parrot, and a tokay gecko. Together, these custom illustrations form an animated ecosystem that extends across packaging and storytelling, inviting consumers to connect with the brand on a deeper level while unearthing the adventure waiting inside every product.
Every sip supports something bigger.
Jungl is more than just a beverage, it’s a call to live in the present moment and reconnect with what’s real. The brand’s THC-infused drinks are crafted with premium, real ingredients derived from nature and designed to elevate any experience. With every sip, you support global animal conservation initiatives that help protect Earth’s most precious creatures and the wild places they call home.
Feel the real in every can.
From quiet nights under the stars to lively gathering with friends, or just seeking presence in a chaotic world, there’s a Jungl for that.
Formulated with equal parts THC and CBD, the brand’s drinks are clean, functional, and meticulously designed to complement your favorite rituals. By using real fruit juice, purified sparkling water, and organic agave nectar, with no artificial sweeteners, no seed oils, and no synthetic dyes, Jungl is able to offer unmatched quality without compromise.
Immerse yourself in the Jungl
From the very beginning Jungl set out to be more than just another product in a rapidly growing market, but an experience worth exploring. From the packaging to the website to various social media channels BAKER collaborated with the team at Jungl to build an online presence and social media ecosystem that captured the energy of the Jungl world – vivid, playful, and instinct-driven – bringing the brand’s digital space to life beyond the shelf, by inviting audiences to ‘follow their instincts’.
