COBBLESTONE BREAD CO.

No matter how you slice it the bread category was ready for fresh thinking when Flower’s Foods boldly charged BAKER with reinventing their Cobblestone Mill brand to actively engage milennial foodies.

COBBLESTONE BREAD CO. / FLOWERS FOODS

Introducing the Cobblestone Bread Co. – a new kind of bread for a new kind of consumer. While other brands were busy touting what goes into their breads, BAKER strategically focused CBC on what great bread can be – great sandwiches! From food truck to website to packaging to blogs, our integrated brand experience encourages shoppers to explore the whole store; cross-pollinating from aisle to aisle and driving sales from coast to coast.